13 Types of Landing Pages: How and When to Use Them

Whether you are a blogger, social media marketer, or paid marketer – you have a healthy relationship with landing pages. Sometimes you might go through a period where you wonder why landing pages exist. They are, however, always there for you, driving conversions, generating new leads, and driving traffic to the offers you've worked so hard to build.

In this article, you will learn about the different 13 types of landing pages, how and when you can use them in your campaigns. 

13 Types of Landing Pages

Landing pages are an essential part of any marketing strategy, that is why it is important to understand the differences between them. This will assist you in choosing the right page for the purpose intended.

1. Squeeze Page

Squeeze Pages are great for collecting contact information. It is effective because it provides gated content or a prompt to request the visitor's email address in order to receive a newsletter, ebook, or whitepaper. Because the goal is to elicit email addresses from visitors, these pages are brief and to the point.

2. Lead Generation

A lead capture page is similar to a squeeze page, but typically captures more information such as name, email, phone number. Lead generation landing pages are great for generating marketable leads that have shown genuine interest in your product or service.

3. Click Through Landing Page

A click-through landing page is a page that provides detailed information about an offer to persuade visitors to a "click-through" on a conversion focus page such as a sales page or lead generation page. These pages are great for warming up to visitors, building trust, and getting qualified traffic.

Types of landing pages